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  • Who are they?
  • How many audiences do you have? (list them)
  • What do they need? want?
  • What is most important to them?
  • What are they least likely to care about?
  • What order do they need the information in?
  • What do you have to say or what are you doing in your research that might surprise them?
  • What do you want them to think, learn, or assume about you? What impression do you want your writing or your research to convey?

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